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Toyota sold 1,897 Prius models in September, down from 2,011 a year earlier, even as several of its other hybrid models posted much higher sales. Prius sales are down 51% year to date to 16,731, but the figures alone do not show whether buyers have turned away from the model or shifted to Toyota’s other hybrids.
Toyota sold 1,897 Prius models in September, down from 2,011 in the same month a year earlier, even as the company moved tens of thousands of Camry and RAV4 hybrids. The figures, reported by The Drive, show the Prius losing ground within Toyota’s expanding hybrid lineup: year-to-date sales were down 51% to 16,731.
The September tally was lower than sales of several Toyota hybrids. The automaker sold more than 25,000 Camry Hybrids and more than 28,000 RAV4 Hybrids that month, according to The Drive’s report. Toyota also sold more of its bZ electric vehicles than regular Prius hybrids in September; including the Prius plug-in hybrid was enough to put the Prius line slightly ahead of the bZ, the report said.
The Prius was not Toyota’s lowest-selling hybrid in September. The report lists sales of 1,821 for the Corolla Cross, 1,705 for the Tacoma, 1,088 for the Highlander and 406 for the Crown. Still, the Prius’s position stands out because the model is closely associated with hybrid cars and is seeing sales fall while hybrid demand across the market is described as strong.
The year-to-date total provides a wider view of the decline: Toyota sold 16,731 Priuses in 2025 through the period covered by the report, 51% fewer than in the comparable period a year earlier. The source does not provide the full market-wide sales series or explain how much of the change reflects supply, pricing, buyer preferences or competition from Toyota’s other models.
Prius Loses Ground Inside Toyota
The sales figures matter because they complicate the idea that rising interest in hybrids automatically benefits the Prius. Toyota’s numbers show buyers can choose among several electrified models from the same brand, including the Camry Hybrid and RAV4 Hybrid, both of which recorded much higher September sales. That gives customers alternatives without requiring them to leave Toyota’s showroom.
The data may also matter to automakers weighing which types of electrified vehicles to prioritize. A strong hybrid market does not guarantee that every hybrid model will grow. The Prius’s decline could reflect competition among Toyota models, a shift toward larger vehicles, or other factors not detailed in the report. It does not, by itself, establish that American buyers have rejected the Prius or hybrids generally.
For shoppers, the figures are a snapshot of how different models are performing, not a measure of vehicle quality or a guide to what any particular buyer should choose. They do show that the familiar Prius name is no longer the only prominent route into Toyota’s hybrid range.
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More Hybrid Choices, Less Prius Momentum
The Drive frames the figures against two broader developments: the end of federal electric-vehicle subsidies described in its report and pressure on fuel prices tied to geopolitical conditions. It says EV sales declined after Congress ended the subsidies a year earlier, while some buyers turned to hybrids. The supplied material does not include a separate dataset to quantify either trend, so those points should be treated as the report’s market context rather than conclusions established by the Prius sales figures.
Toyota’s own lineup offers one possible explanation for the model’s performance. The company sells hybrid versions of the Corolla and Corolla Cross, while the Camry and RAV4 also overlap with the Prius in price, according to The Drive. Its report notes that Toyota sold nearly 200,000 gas-powered Corollas in 2025 through the period compared with just over 34,000 Corolla hybrids, illustrating that buyers’ choices within a model family vary substantially.
The report also argues that the current Prius has a more distinctive image than earlier versions, but that is the writer’s assessment, not a measured sales finding. What the data establish is narrower: Prius sales fell while some Toyota hybrid models sold in much larger numbers.
““Toyota sold only 2,011 of them last September.””
— The Drive
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What September Sales Cannot Explain
The figures do not establish why Prius sales fell. Toyota has not been quoted in the supplied source material explaining the decline, and the report does not separate the effects of intra-brand competition, vehicle availability, pricing or changing preferences. It also does not provide a detailed comparison of Prius sales by trim or powertrain.
The source’s question of whether America is “over” the Prius is a framing, not a conclusion demonstrated by one month’s sales or a year-to-date decline. The data cover Toyota’s reported sales and do not show whether Prius buyers switched to another Toyota, chose a different brand, delayed a purchase or left the market. Broader claims about fuel prices, incentives and EV sales also need their own figures and comparison periods to establish their scale.
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Watch Toyota’s Coming Sales Reports
The next useful indicator will be subsequent monthly and year-to-date sales reports from Toyota. If Prius sales remain weak while the Camry Hybrid, RAV4 Hybrid and other models continue to sell in larger numbers, the pattern may support the possibility that buyers are choosing alternatives within Toyota’s lineup. It would not, on its own, identify the cause.
More detail from Toyota on inventory, pricing and demand could clarify what is behind the drop. For now, the confirmed picture is specific: the Prius is down sharply year to date, and Toyota’s other hybrids substantially outsold it in September. Whether that represents a lasting change in buyer interest remains open.
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Key Questions
How many Priuses did Toyota sell in September?
Toyota sold 1,897 Prius models in September, compared with 2,011 in the same month a year earlier, according to The Drive.
How much are Prius sales down in 2025?
The Drive reports that year-to-date Prius sales were down 51% to 16,731 in the period covered. The figures do not identify the reasons for the decline.
Are Toyota’s other hybrids selling better?
In September, Toyota sold more than 25,000 Camry Hybrids and more than 28,000 RAV4 Hybrids, far above the 1,897 Prius models in the report.
Do the figures prove that Americans are done with the Prius?
No. The sales report documents a decline but does not establish why it happened or show whether buyers switched to another Toyota model, another brand or postponed buying.
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